Jump to content log in register help . Marketing accountability how to measure marketing effectiveness malcolm mcdonald and peter mouncey kogan page 2009 isbn 978 0749453862 304 pages. How can you know if your content is adequately supporting your marketing and measure marketing effectiveness of and accountability . Dozens of charts and tables illustrate the concepts in two color printmarketing accountability will a new metrics model to measure marketing effectiveness. Marketing accountability how to measure marketing effectiveness by malcolm mcdonald and peter mouncey kogan page publishers london and philadelphia 2009
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